A groundbreaking rebranding venture for the renowned cosmetic company, Avon. This evolution aims to shift its focus from surface beauty to fostering inner confidence and empowerment in women. Geared towards young women entering society, the new Avon seeks to facilitate skill development, knowledge enrichment, and self-esteem.

To convey this transformative vision, vibrant and energetic colors have been employed, reflecting the vitality and self-respect within. The logo, cleverly crafted from the letters A and V, forms a blooming flower, symbolizing the unique potential within every individual. This emblem serves as a continuous reminder to embrace both inner and outer beauty.

At the heart of the visual narrative lies an illustration—a bridge connecting beauty, literature, communication, and wisdom. This illustration embodies New Avon's role as a conduit for personal growth and empowerment. Additionally, a range of visuals has been designed to support the brand's future programs, aligning seamlessly with the new mission.

In essence, the New Avon Project redefines beauty, encouraging women to embark on a journey of self-discovery and growth. With a striking logo, a metaphorical illustration, and a comprehensive visual identity, New Avon is poised to empower women, enabling them to embrace their full potential in both inner and outer aspects of life.